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Manmohan Desai went on to successfully exploit the genre in the 1970s and 1980s.
The devotional classic Jai Santoshi Ma was also released in 1975.Most Bollywood films were unabashedly escapist, but there were also a number of filmmakers who tackled tough social issues, or used the struggle for Indian independence as a backdrop for their plots.In 1937, Ardeshir Irani, of Alam Ara fame, made the first colour film in Hindi, Kisan Kanya.The next year, he made another colour film, a version of Mother India.However, colour did not become a popular feature until the late 1950s."Tollywood" is now also popularly used to refer to the Telugu film industry in Telangana and Andhra Pradesh.
The term "Bollywood" itself has origins in the 1970s, when India overtook the United States as the world's largest film producer.
Successful actors at the time included Dilip Kumar, Raj Kapoor, Dev Anand, and Guru Dutt, while successful actresses included Nargis, Vyjayanthimala, Meena Kumari, Nutan, Madhubala, Sadhana, Waheeda Rehman and Mala Sinha.
The three most popular male Indian actors of the 1950s and 1960s were Dilip Kumar, Raj Kapoor, and Dev Anand, each with their own unique acting style.
It combined the dacoit film conventions of Mother India and Gunga Jumna with that of Spaghetti Westerns, spawning the Dacoit Western genre (also known as the "Curry Western"), which was popular in the 1970s.
However, the 'art film' bent of the Film Finance Corporation came under criticism during a Committee on Public Undertakings investigation in 1976, which accused the body of not doing enough to encourage commercial cinema.
Mithun Chakraborty, Naseeruddin Shah, Jackie Shroff, Sanjay Dutt, Anil Kapoor and Sunny Deol, which lasted into the early 1990s.