Validating pre post test
The designer is then left with dead stock, wasted capital and a warehouse starting to fill up with old product, which they start putting out at heavily discounted rates (which tarnishes the value of the brand) as they prepare for the next seasons collection to go into production.
As you saw from the videos above, our platform created a 2 step process to provide market testing and validation for the 150 fashion brands that we were working with.Even if we did, we likely don’t have real- life traffic running across the development network to simulate a production network.This is not to say that running tests on a network is something that we don’t do today.If they love it, it’s highly likely that people similar to them (aka your target audience) will feel the same way.If they don’t like it — it’s probably an indication that this won’t work!Creatives tend to want to think outside of the box and focus on creating uniqueness.
They feel as though if they have spent hours and lots of effort creating something, everyone should see the value and buy their product. The only way to guarantee, or at the very least give you the highest probability, of creating products that your consumers will love, is to make them part of the process, find what they love and then create and sell that product to them.
This does not mean doing surveys, researching on Google or buying market research reports or programs — it means testing your products directly from your current and future potential customers.
Market testing and validation is important because it allows you to focus on what the customer really wants.
This will give you a better understanding of the likely inventory numbers you will need to meet the demand of a product based on social media engagement.
In my last post, I suggested that we change the way we configure the network by emulating the application development model of continuous integration or deployment.
If you have ever attempted to sell products online or in retail stores, this scenario might sound familiar to you: You conceptualise an idea for a product, you keep the product/ design secret in case someone steals your idea, you spend a bunch of money getting the product manufactured and then you finally launch the product on your website anticipating all the time that you will have to spend in boxing and shipping your product…the only thing is, none of your products sell. Small fashion brands produce somewhere between 10–15 pieces per collection, creating 4 collections per year.